Sales Question Bank
for Exam preparation

Sales- Q2. The brand name or logo should not be used generically or commonly, as this leads to the dilution of the brand value

1. True
2. False

Sales- Q3. Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms?

1. business marketing channels
2. customer marketing channels
3. service marketing channels
4. direct marketing channels

Sales- Q4. ___ are important to develop and evaluate the results of marketing interactions.

1. Analytical tools
2. Data warehouses
3. Campaign management tools
4. Interfaces

Sales- Q5. In ___, active management and assessment of products and services take place

1. Initial phase
2. Intelligence phase
3. Value creation phase
4. Integration phase

Sales- Q6. Which of the following businesses would be characterized as a pure service

1. Insurance
2. Farming
3. Mining
4. There is no such thing as a pure service

Sales- Q7. Which one of the following options is the correct benefit of SFA?

1. Decreases trading and increases administration
2. Helps to close agreements slower
3. Provides real-time visibility into sales
4. Helps to implement consistent sales processes across departments only

Sales- Q8. Which of the following concept is a common approach for any marketing effort?

1. Selling
2. Production
3. Marketing
4. Selling

Sales- Q9. Mrs. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all of the following EXCEPT

1. Human resources
2. Financial resources
3. Service capabilities
4. Social and cultural environment
5. Research and development activities

Sales- Q10. Services marketing become difficult because of

1. Intangibility
2. no demand
3. More complex market
4. Difficult to enter the market